Package and logo of the TM Hutorok have been changed

In September the Inmilkco Company has updated package and logo of the trade mark Hutorok. Restyling was made in connection with a start of campaign directed to strengthen their brand position in the activity field.

The main task of restyling was that all the products in the range had common bright, attractive and volumetric visual solution. Hutorok is a brand with its own history. It is known by consumers in six Ukrainian regions. Taking into account that fact the external change of package and logo was done so that loyal customers could recognize their favorite products on the shelves of supermarkets.

In a process of concept creation the great attention was paid to colour gamut of images that became more saturated. The design of category identifiers of product: fat content and other important elements for consumers, were also changed. The design acquired elements of cossack «cursive writing», that takes us to the times of Bogdan Khmelnitskiy and Getman Skoropadskiy, when milk and dairy products were 100% natural ones. Typical for village images such as a pit-crane and wind were used for promoting the connection with brand name and revival of the picture.