Inmilkño has launched a new trade mark "Pani Hutoryanka" to the domestic market. The product range of this trade mark represents the new kind of dairy products – milk-containing products. The main difference between milk-containing and dairy products is in compounding - in milk-containing dairy products (MCDPs) the animal fats are partially substituted by vegetable fats.
Producing of milk-containing dairy products is the common international practice. In the European market you can find both 100% pure natural dairy products, and those, which contain vegetable fats. Each category has the appropriate labeling, so the consumers definitely know what product they choose.
The process of MCDPs manufacturing started 2 years ago and has already finished. Ukrainian producers have started to integrate in this process in the current year. For this class of products our company has developed the trade mark Pani Hutoryanka that is now presented in 6 Ukrainian regions says the Inmilkco Chief Marketing Officer Yuriy Kovalenko.
According to the chief marketing officer, at present in the product range Pani Hutoryanka there are five subcategories:
- milk-containing drink Dobra Porada;
- milk-containing kefir product;
- milk-containing sour cream product;
- milk-containing curd desserts with vanilla, dried apricots and raisins;
- milk-containing fruit curd desserts with strawberries, cherries and peaches.
Product content: skimmed milk, whole milk, refined and deodorized palm butter.
Trade mark Pani Hutoryanka is presented by products in a packaging film, ecoline package and products by weight in tubs and cardboard boxes.